Leadership Effectiveness: Strategic Planning

Why is strategic planning important to organization leadership?

In this month’s Center for Work Life vlog, Dr. Farnaz Namin explains the main components of strategic planning in correlation to leadership effectiveness.



Organizations without an evolving strategic plan stand about the same chance of success as a butterfly aiming to defeat Godzilla. Below are some factors explaining the plan’s importance.

Importance of a Strategic Plan:

  1. Clarifies the purpose of the business
  2. Strengthens a company’s competitive advantage
  3. Gives focus and direction to leaders and employees
  4. Helps staff understand organizational strategy
  5. Provides direction for operations
  6. Makes financial progress and decisions simpler


Complaining won’t yield success, lack of planning won’t yield positive results, and neither will sticking rigidly to a plan. However, well-conceptualized and flexible plans will enable success.  As Jeff Bezos said “What we need to do is always lean into the future; when the world changes around you and when it changes against you – what used to be a tail wind is now a head wind – you have to lean into that and figure out what to do because complaining isn’t a strategy” (Brainy Quotes).


Related Reads:

Leadership Qualities of Steve Jobs
Emerging Leaders Introduction
Leadership Programs and Assessments
Mark Zuckerberg’s Leadership Qualities

This Blog has been featured by the West Orange Chamber of Commerce. Sources such as HLN have also been home to publications by Dr. Farnaz Namin-Hedayati and she has been cited by the Orlando Business Journal

Center for Work Life of Orlando, Florida is an award-winning executive development firm providing leadership and management training to executives and organizations. Our main services include executive coachingleadership developmentexecutive succession planningemotional intelligence trainingcareer planningstaff development, and communication in the workplace.